Best fit
- A focused web or mobile product
- One primary user and critical workflow
- A founder or executive can make weekly decisions
- A clear launch goal and realistic first release
What we design, we build. From first idea to working product.
Services
Product design and development, together. One team from first decision to launch.
- 01
Decide
Flows, hierarchy, and the calls behind them. What to build first, what to cut. You get decisions, not a folder of screens.
- 02
Build
AI-accelerated web and mobile apps, directed by senior product judgment. Architecture, testing, and quality stay our responsibility. You own every line.
- 03
Launch
A site that explains the product in one screen and turns visitors into users. Then we watch what they do.
Work
Work from products that shipped. Interfaces we designed and built, shown as they went live.
Selected work across web, branding, mobile apps, and UI/UX.
View the workProof
Trusted to make complex products feel simple. Clear thinking, thoughtful design and systems built to grow.
Choie helped us make paying a bill feel simple, from the first scan to the final payment. They also gave us a design system that keeps the whole experience consistent.
Our procurement workflows are complex. Choie made them easier to follow and gave us a design system we can build on as our product grows.
Choie made our no-code workflows easier to use without losing the flexibility we needed. Now, every new flow starts from the same clear, consistent design system.
About
Choie is a founder-led product design and development studio. Senior hands stay close from first idea to launch.
Manifesto
- 01
People first
Start with who will use it. Everything else follows.
- 02
Function with care
Beauty without function is decoration. Function without care is friction.
- 03
Watch, then build
Look at how people actually move through a product, then make it feel natural.
- 04
Outcomes, not ornament
If it doesn't help conversions, retention, or revenue, it isn't finished.
- 05
Simple on purpose
Reject complexity for its own sake. Clarity, speed, and simplicity win.
- 06
Built to last
Design for how the company will run next year, not only launch day.
Process
One call. A written scope. A live link every Friday. You always know where the project is.
Scope
One call about your goals, your users, and what is in the way. A written scope and a fixed price follow within two days.
Build
Design and code move together, in the same hands. Every Friday you get a live link to use, not a mockup to review.
Ship
We launch, watch real people use it, and fix whatever gets in their way. Then we decide together what comes next.
Fit
The right fit keeps scope, timing and price clear. Focused product work, weekly decisions and one accountable owner.
Better elsewhere
- A large program spanning many teams
- Several platforms and complex integrations at once
- Open-ended staff augmentation
- No clear owner, user or first release
Pricing
Three ways in. Pick by where you are. Fixed prices, written scope, no surprises.
Prove it
An idea on Monday. A coded product experience on Friday.
- One critical workflow, up to eight key screens or states
- A coded prototype with real product behavior, not a Figma mockup
- Delivered in five working days
- One concise build recommendation
- One revision round
- User recruitment and formal testing are not included
- The full fee is credited to a build started within 60 days
Ship it
Your product, live, in your users' hands.
- Designed and built by the same people. Nothing gets lost in between.
- A live link every Friday. You use it, not review it.
- Real code on the web, iOS, or Android. All of it yours.
- One price, one date, both written down before we start
- Paid in three steps: start, design sign-off, launch
Grow it
Your product keeps getting better. Every week.
- Reserved product capacity throughout the month
- One clear product priority at a time
- Design and development move together
- Something meaningful ships every week
- Direct communication with the people doing the work
- Major new products and complex integrations are scoped separately
- Stay while it is useful. Leave any month.
Not sure? Start with the week. Either way you will know, and the full fee comes off a build started within 60 days.
FAQ
Questions, answered before you ask. The things founders want to know on the first call.
Choie is a product design and development studio for founders. We design and build web and mobile products end to end: the same people make the design decisions and write the code that ships.
Have something worth building?
Send a few lines about it. You will get an honest reply within two days, and a plan if it fits.